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American ball-and-chain sales hit record lows
About half of the adults in the U.S. are single; that’s the highest proportion since record-keeping on this sort of thing began back in 1976, when the figure was 37%. When it comes to singledom, our...
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Consumer insights by zip code
Geographical analytics firm Esri fuses marketing data with Census data in their Tapestry Segmentation Project, revealing the predominant consumer segments in each zip code of the U.S. I looked up my...
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The world’s first bionic pop star
Disability looks good on Viktoria Modesta. The Latvian singer and model worried her career would be decimated by the leg amputation she underwent at age 20 after more than a dozen surgeries failed to...
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Super Bowl XLIX: The good, the bad and the sharky
Being the ever-vigilant market researchers that we are, we watch the Super Bowl as much for the ads and halftime show as for the game. Above, the unexpected star of Katy Perry’s performance: left...
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Rebirth of the artisan
By Adi Kurian and Elijah Johnston As a child, I (Elijah) didn’t understand when my grandmother told me that everything comes back full circle. I thought she was messing up the words to the Lion...
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